We all like to call climbing an art form, but very few of us take it to the high degree that Jason Kehl does. From his haircut to his hold lines, his videos to his gym designs, Jason is anything but conventional, and that's exactly why he's so compelling. I needed to know what fueled his creativity, wanted to dig into his process, and secretly just had to see his home wall. He's been incredibly successful at rolling all of his interests into one brand... something I've tried hard to emulate, and I appreciate how through it all he's kept true to himself, his vision, and his integrity. That's not an easy task.